Motorcycle Sales Figures
January 1 through June 30, 2025
Australia – FCAI brands
Motorcycle and Off-Highway Vehicle (OHV) sales held firm in the first half of 2025, with 42,549 units sold between January and June, pretty much level pegging with the total from the same period last year, according to data released today by the Federal Chamber of Automotive Industries.
Yamaha led the market once again, followed by Honda, Kawasaki, and KTM.
Matthew Ferry – Yamaha Land Mobility General Manager of Sales and Marketing
“We thank our staff and dealers for this team effort that shows we have the best network in the country. This result builds even more confidence to maintain our upward direction, and with new models such as the YZ450F and 70th Anniversary MX models arriving in the second part of the year, we are well placed to keep pushing for the win.”
Sales by segment were as follows:
- Road motorcycles: 16,254 (down 1.9 per cent)
- Off-road motorcycles: 16,807 (up 3.3 per cent)
- Off-Highway Vehicles (OHVs): 6765 (down 5.5 per cent)
- Scooters: 2723 (up 6.8 per cent)
Motorcycle Sales Figures (FCAI)
January 1 through June 30, 2025
| Segment | 2025 First Half | 2024 First Half | Change |
| OHV | 6765 | 7155 | -5.5% |
| Off-Road | 16,807 | 16,248 | +3.3% |
| Road | 16,254 | 16,568 | -1.9% |
| Scooter | 2723 | 2570 | +6.8% |
| Total | 42,549 | 42,541 |
Australian Motorcycle Sales Figures
Compared to recent years
- 2025 First Half Total Sales – 42,549
(2024 Q1/Q2 was 42,541)
(2023 Q1/Q2 was 45,085)
(2022 Q1/Q2 was 47,929)
(2021 Q1/Q2 was 55,840) - 2025 First Half Total Road Sales – 16,254
(2024 Q1/Q2 was 16,568)
(2023 Q1/Q2 was 17,432)
(2022 Q1/Q2 was 18,164)
(2021 Q1/Q2 was 17,331) - 2025 First Half Total Off-Road Sales – 16,807
(2024 Q1/2 was 16,248)
(2023 Q1/Q2 was 16,884)
(2022 Q1/Q2 was 19,406)
(2021 Q1/Q2 was 22,231) - 2025 First Half Total Scooter Sales – 2723
(2024 Q1/Q2 was 2570)
(2023 Q1/Q2 was 2618)
(2022 Q1/Q2 was 2784)
(2021 Q1/Q2 was 2499) - 2025 First Half Total OHV/ATV/SSV Sales – 6765
(2024 Q1/Q2 was 7155 )
(2023 Q1/Q2 was 8151 )
(2022 Q1/Q2 was 7575 )
(2021 Q1/Q2 was 13,779)
Australian Motorcycle Sales Figures
Compared to recent half-years
This is not the full picture
Unfortunately these are the only figures we now receive from the official sales audit. Historically we would be able to see brand by brand and model by model performances, but the FCAI aligned brands now hold their cards close to their chest and refuse to release detailed data which is why of late you have not seen the regular detailed motorcycle sales figures analysis by model segment and model that we generally brought to you each quarter on MCNews.com.au.
New Zealand have a transparent mechanism with public reporting of registration data on a monthly basis but here it has all gone a bit secret squirrel.
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Their reticence to release their figures to the audit body and be part of the FCAI seems to be the catalyst for the FCAI brands now releasing only very limited data, seemingly to not reveal any market intelligence to the brands not aligned with the FCAI.
Brands under the Urban Moto Imports group such as Royal Enfield, Benelli, MV Agusta, Segway and Rieju are not included in the FCAI audit.
Likewise, the likes of CFMOTO, Kymco, Sherco and Landboss that come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies are not members of the Federal Chamber of Automotive Industries.
With the quoted 42,549 total sales in the Australian market from the FCAI figures during the first quarter of 2025, excluding sales from non-FCAI-aligned brands, the actual figure is likely well in excess of 50,000 units.
